Ville de Luxembourg
The magazine is about the social development of the country. We had to keep its traditional roots, while giving it a new fresh and airy style.
The new logo emphasizes on the letter the “s”. Since it is double in the name, we played with it to create a path representing the link with the citizen. The artistic direction about the layout is resolutely modern. Visuals are highlighted and take a great part in the articles. Each issue is a statement with one color and one element that enhance the recognition and the storytelling.