Webtaxi

MY TAXI LUXEMBOURG
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Brief

Emile weber and benelux travel taxis wanted to mark the renewal of a new visual identity declined by service segmentation. The objective being to create a basis identity that can reach two objectives: webtaxi recognition and immediate identification of the type of service. Webtaxi eco, webtaxi limo, webtaxi van, webtaxi pro..

Solution

On the basis of the chosen logo, we have developed a declination which assigns a specific color to each department. The w whose pictogram represents the different points of a taxi journey, i. e. departure, the intermediary address, if any and arrival.

Ville de Luxembourg

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