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Healthcareers

Client

Ministère de la Santé

Brief

Repositioning healthcare professions through a shared and unifying project to promote and attract professionals. Improving the image and valorizing the careers of nurses, nursing assistants, and midwives by raising awareness about their various facets and skills to inspire and recruit in the Grand Duchy.

Solution

This 360° project was driven by a potent message: ’empower the exceptional professionals.’ The transition from “Care” to “Careers” in the naming strategy conveys that these are more than jobs; these are fulfilling careers. This terminology, intrinsically empowering, encompasses the field of healthcare, thereby emphasizing the core mission of the project. The highly colorful graphic universe, filled with joyful elements, places humans at the center of attention. The website, designed to be a platform for professionals, provides a cheerful and pleasant browsing experience, while containing the information needed, easily accessible.



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