Rockhal

Brief

Develop a brand strategy that evolves the visual identity of Rockhal and Rocklab to strengthen their overall communication by adopting a narrative approach that captures the essence of the entity.

Solution

The new image of Rockhal and Rocklab represents a promise of the future. It mirrors their ongoing evolution and commitment to excellence, accessibility, and cultural diversity in Luxembourg and beyond. This transformation also ignites a new spark to  enhance Rockhal and Rocklab’s ability to inspire and connect through the powerful mediums of music and creativity. We have worked closely with their teams through workshops and inspired brainstorming sessions to craft a narrative thread and define the key elements underpinning their new identity. Centered around an iconic plectrum symbol that stands at the heart of their image, we have conceptualized a design universe rooted in their core essence and a distinctive sign that endures through time.