SPEKTRUM

Brief

A name and identity for the opening of a new creative and immersive site in Rumelange. Seeking to turn its economic and social challenges into opportunities, the City of Rumelange aims to reinvent itself as a creative destination through the Albert Hames site and its various offerings and projects, leveraging the values that characterize it as a former mining hub: innovation, proximity, collaboration, community cohesion, welcoming culture, diversity, and authenticity.

Solution

Spektrum echoes a wide range of waves, light, but also ideas, skills, and opinions, resonating with the content offered on the site: “transdisciplinary forms associated with the project.” It is also a nod to the territory with the “RUM” from Rumelange. The visual identity reflects this colorful spectrum that extends through the typographic play, a graphic universe in gradient colors, with an enigmatic, creative, and playful iconography and alphabet specific to this new experimental space.