Vëlodukt Ride

Brief

The municipality of Esch launches a very special experience called “Vëlodukt Ride” consisting in a taxivëlo service that will operate between Esch Center (Place du Brill) and Belval. Esch is seeking to install a unique identity for the Escher taxivëlo and promote the experience through a dedicated campaign highlighting this innovative service.

Solution

The visual identity capitalizes on the colors of the Vëlodukt (litteraly a “bike viaduct” in luxembourgish) and is incorporating a hint of blue as a nod to Esch’s signature color. The campaign was developed to introduce the experience playfully and was then broadcasted across digital media.