Skip to content

Vëlodukt Ride

Client

Ville d'Esch-sur-Alzette

Brief

The municipality of Esch launches a very special experience called “Vëlodukt Ride” consisting in a taxivëlo service that will operate between Esch Center (Place du Brill) and Belval. Esch is seeking to install a unique identity for the Escher taxivëlo and promote the experience through a dedicated campaign highlighting this innovative service.

Solution

The visual identity capitalizes on the colors of the Vëlodukt (litteraly a “bike viaduct” in luxembourgish) and is incorporating a hint of blue as a nod to Esch’s signature color. The campaign was developed to introduce the experience playfully and was then broadcasted across digital media.

More projects

ONQS

Publication

2022

Be Inclusive

Campaign Digital Motion Website

2023

LET'S TALK