Chambre des Métiers

Brief

A new corporate identity that puts humans at the forefront and communicates Chambre des Métiers’s positioning as being attentive to the sector, sharing the same passion for artisans as each artisan has for their craft.

Solution

The creation of the logo is based on the intention to establish the role of the Chambre des Métiers as a supporter of artisan trades. The visual representation of this idea is symbolized by the “M” boldly underlined by the black score, acting as a solid base. To add a touch of freshness, the previous colors have been replaced with a flashy yellow.