Vëlodukt Ride
Branding Campaign Digital Motion
2023
Client
Chambre de Commerce
Services
The magazine Merkur, a well-known source of economic information for its readers at the forefront of current affairs, wanted to refresh its look while retaining its structure.
To perpetuate the use of illustrations, we suggested artists whose style echoed Merkur’s perspectives. Visually, our aim was to make the reading experience pleasant, through a page layout designed to prioritize information as it should be. The cover gained a top-page banner to emphasize the magazine’s identification.