Promotion de l’image de marque du Luxembourg

Brief

Carry out a collaborative project with local actors, aiming to provide end-of-year gifts for Luxembourgish contacts abroad. This initiative serves to promote Luxembourg’s heritage beyond its borders through creative means, showcasing the rich cultural tapestry of the nation to an international audience.

Solution

The project’s storytelling was brought to life through the illustrations of artist Jennifer Lyszyszack, with musical embellishments from Claire Parsons. The project took shape as a gift box of scents, encapsulating the magic of Luxembourg’s blend of tradition and innovation. Accompanying this box was a structured greeting card, meticulously made from eco-friendly natural cardboard, chosen to mirror the project’s creative essence and commitment to sustainability. A digital version was also created to broadcast the creation on screen.