reNature – restaurer la biodiversité

Brief

Create a campaign for the reNature project, focused on highlighting community projects in educational institutions and non-profit organizations, dedicated to restoring biodiversity. The aim is to ensure these initiatives gain deserved visibility and inspire wider participation in environmental conservation. Each project is a chance for a collective impact on biodiversity restoration.

Solution

We represented nature in all its splendor, showcasing it in various forms, playfully exploring themes to illustrate the myriad ways to help our environment. With a dynamic, colorful, and joyful design, harmonious patterns, and catchy phrases, we adopted a poetic yet upbeat tone. This approach seemed just right for broadcasting such a call to action. Selecting the appropriate channels and media for an optimal visibility, we ensured the message to resonate effectively.