Branding Campaign Digital Motion Website
SCAP (Service de Consultation et d’Aide pour troubles de l’Attention, de la Perception et du développement Psychomoteur), dedicated to children and young people, endeavored to renew its image, coinciding with its relocation to the same premises as LAP (Lëtzebuerger Aktiounskrees Psychomotorik). Additionally, this initiative aimed to seamlessly create a visual synergy between the two entities.
Focusing on the themes of attention, psychomotor skills, and perception, we proposed designs with clean, suggestive lines that accurately capture their essence. The outcome is a logo characterized by distinct dynamism, modernity, and harmony, encapsulating its values while centralizing the human element. This combination of logos promotes coherence and develops into genuine identities adeptly conveying both focus and movement. To complete the project, the building was fully outfitted with signage created with the new identities.