Rewind Remind

Brief

A name and identity for a project of Lorentzweiler, Archive Kommission, Ministry of Culture, and General Directorate of Tourism.

A project that pays tribute to the individual memories of the inhabitants of the municipality. It invites you on a journey through time via short film sequences that revisit their past experiences, transporting us to another era. This journey takes place within the municipality through 3 routes of pedestrian/cycling paths.

Solution

A name, “Rewind Remind,” with graphic potential that captures the dual meaning of “going back” and “remembering” to align with the project’s ambition and anchor it in a universal dimension.

The visual identity features a color palette inspired by sepia and vintage tones, connecting the homage to the past, and a graphic play around the M/W, which takes the shape of the “rewind” button.