Be Inclusive

Brief

Handicap International’s goal is to raise awareness in Luxembourg about the active involvement of disabled and vulnerable individuals in the workforce. They aim to highlight the importance of decent jobs in an environment of freedom, equity, security, and dignity, and to promote the benefits of workplace inclusion.

Solution

The campaign is designed to inspire a change in viewpoint. Showing two identical artisanal products with a twist – one of them is crafted by an individual with a disability. The underlying message is clear: skills are not defined by appearances. To extend this campaign into the digital space, we have developed a comprehensive landing page. It’s not just a portal to facts and figures, but a platform inviting individuals to make a commitment towards inclusive workplaces. Welcome to a new vision of an inclusive, fair professional world.