SAN’UP

Brief

Encourage citizens, particularly those aged 16-21, to participate in a questionnaire focusing on three fundamental aspects: culture, sports, and youth.

Solution

Today, it’s about involving these young people in the process so that their voices count and they feel that they too are making a difference, and being heard. With this perspective in mind, we’ve envisioned an entire concept around the three involved areas: a day of sharing and friendliness, marked by a spirit of fun. It’s in this vein that the entire identity has been conceived, from the name to the flashy visuals and typography inspired by the movement of standing up.