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HIV Testing Week

Client

Ministère de la Santé & Croix-Rouge

Brief

The Ministry of Health together with the Luxembourg Red Cross is raising awareness among young people about HIV testing during the European Testing Week. 

Solution

Playing with the maze and video games codes, the campaign challenges the young public: what if we start with the end? Making it a puzzle starting with the solution, it encourages testing by highlighting the convenience to have multiple ways to get it done.

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