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Croix-Rouge

Client

Croix-Rouge Luxembourg

Brief

On the occasion of the Donation Month, Croix-Rouge wanted to launch a campaign with the aim to reach a broader audience and promote this meaningful month, inviting people to feel concerned.

Solution

The message is clear : you don’t have to go out your way to make a difference. It’s the everyday heroes, we wanted to put in the spotlight. Using dynamic typography and creating different layers, our donors become the center of the visuals. Fun fact: these people are actual donors, that were portrayed in real, well known places here in Luxembourg. Authenticity? Check. Digital dimension? #check.

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